Must I Really Collect My Customers Email Address?

29June 2019

As an email marketer, it’s easy to get caught up focusing all your effort on content. Of course, content is incredibly important, but it can’t pave your way to success alone.

You need to make sure that you have a fruitful email list, otherwise, the content you poured all your energy into won’t find the readers it deserves.

While you want to grow your email list, it’s vital to make sure your subscribers are high quality, meaning they’re likely to engage with your material.

To help you in this effort, here are tips for how to grow your email list fast.
Give current subscribers amazing content.

If you’re wondering how to grow your email list, creating fantastic content is the first step.

This might seem obvious, but it can sometimes be overlooked when email marketers get too far in the weeds of tips and tricks. Learning ways around the system is wonderful, but everything needs a strong foundation, and that strong foundation should be reliably engaging content.

Creating memorable content for your subscribers doesn’t just ensure your current mailing list remains strong and engaged, but it encourages your subscribers to share your content with their friends. They’ll also be more likely to engage with your material in the future, which bolsters your open rates.

Keeping your current subscribers satisfied is a vital part of growing your email list because bringing in new subscribers won’t mean much if your current subscribers are falling off at the same rate.
Combine social media with your email marketing efforts.

In the past, the various channels of digital marketing worked within their own platforms.

However, in the modern age of digital marketing, it would be foolish not to utilize all your various channels in a single campaign. When you combine your efforts—especially your list building efforts—across multiple platforms, the results will build on one another and you’ll see better results than either is capable of on their own. This is true regardless of your industry.

And two of your most powerful digital marketing channels are email and social media.

Here are a few of the ways that email marketing and social media can leverage each other to get more done than would otherwise be possible.
Incentivize your subscribers to share your content.

It would be a shame if all the great content in your emails stopped at your subscribers’ inboxes. When you add incentives for readers to share your content on social media, you expand your reach and the content you spent so many hours creating can have an extra life on Facebook or Twitter.

Incentives, it could be as simple as asking the reader to share the content. When the content is good enough, this approach works well.

Aside from social media, you can also add a button for readers to easily forward your email to their contacts, which amplifies your reach and expands your audience. Be sure your emails have a subscribe button at the bottom, so your subscriber’s friends can have an easy way to opt-in.

Another effective way to get subscribers sharing your content is through giveaways. All your subscribers have to do is share your email to their Twitter account and they’re immediately entered into a drawing for a prize.
Use contests that stretch email and social media.

Drawings are definitely effective, but full-blown contests are even more so. Communicated through your emails, these contests are designed to get subscribers voluntarily advertising your brand for you.

For example, your contest could involve people sharing to Instagram a picture of themselves with their favorite item on the menu, writing a short post about a memorable experience they had with your business, or something else more relevant to your industry.

Whatever angle you choose for your contest, it’s best to frame it in a way where people are posting about themselves. That way, they feel involved and not like they’re selling out for a particular brand.

Accompanied by a hashtag, these posts can spread fast and create an entire community of users who act as brand ambassadors.

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