“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” ~ Jeff Bezos
Social media can be a powerful tool to grow your business. You must find and connect with your customers and prospects on social media, in fact, 2 out of 3 people in the U.S. are actively using Facebook so don’t miss that opportunity! By building a relationship with your customers your chances of retaining them increase, and so does their lifetime value to your business. Happy customers will promote your business by word-of-mouth marketing – social media makes it easy. It also makes it easy for customers to leave reviews and other comments about your business for all to see. This includes both positive and negative information. You must have a plan for managing your social media content and engaging with your customers and prospects.