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SEO & SEM

10July 2021

“Google only loves you when everyone else loves you first.” ~ Wendy Piersall

Searching for your products and/or services or even your business name is how many of your prospects find you online. Since most people never look past the first page, you must show up on the first page of the search results to get any attention at all! This is called “ranking on the 1st page of Google” and can be accomplished three ways…

  • Buying Pay-Per-Click (PPC) ads and outbidding your competition
  • Getting your Google My Business (GMB) listing in the 3-Pack on the first page
  • Organically, through on-page and off-page Search Engine Optimization (SEO)

PPC ads are the fastest but most expensive way. The other two require you to apply proper search engine optimization, or your websites and listings will rarely be seen by your prospects.

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