Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” ~ Tim Frick, principal of MightyBytes
The purpose of publishing great content that educates your prospective customers about your business, your products and services, your specific industries “secrets” and other news-worthy topics is to build relationships. People buy from those they know, like and trust, and publishing engaging and informative content is how you build relationships online. Your company might publish newsletters via email or have physically mailed out. Press releases written and distributed shares your newsworthy information. Other marketing publications like white-papers, ebooks and company brochures must be kept up to date in order to promote your business properly.