“You are out of business if you don’t have a prospect” ~ Zig Ziglar
Local Marketing is any marketing strategy that targets prospects and customers by a location such as a city or neighborhood. Small businesses use these strategies to conserve marketing resources and develop unique advantages by reaching the customers and prospects closest to them. Your free Google My Business (GMB) listing is the center of your local marketing strategy. The KEY to marketing your business is to see that your GMB listing ranks, or shows up, in one of the top three search results when a prospects searches for what you sell or the services you provide. You accomplish this by establishing directory listings and citations and 5-Star reviews.