Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to an audience of prospects in order to bring new customers to your business. It must engage your prospects, generate new leads, improve your branding, and support your other marketing goals. This is almost always done online through the use of social media, blogs and videos, and ebooks, whitepapers and other downloadable or interactive tools that share your brand and expertise with your ideal customers.
By creating useful content that provides value for your target buyers, you can engage these prospects and help build awareness for your brand. Brand awareness is one of the most important benefits of content marketing!
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