“The way a company brands itself is everything – it will ultimately decide whether or not a business survives. ” ~ Richard Branson
Branding is about much more than choosing a color scheme and creating an awesome logo. Your brand is comprised of the sum total of all the experiences your customers and prospects have with your company. Your brand communicates what your company does and how it does it. It also establishes trust and credibility. Your brand is a part of your everyday interactions with your customers, the photos you share, the messages you post on social media, your website, and your printed marketing materials. Good branding elevates your business and builds recognition and loyalty. Customers are attracted to brands that share similar values with them.
Branding is important because it:
- Creates Trust
- Improves Recognition
- Supports Your Marketing Efforts
- Motivates Employees
- Generates Revenue
It is important to promote your brand regularly!