-15-With a bit of creative thinking, you might make it so prospective customers automatically think of you when they see your logo. This is among the simplest yet most effective branding techniques.Have you ever considered the significanceof color in branding? Color plays a vast role in memory recall. It excites all the senses, instantly conveying a message like no other communication technique.Selecting the right dominant color for your brand is important. This color ought to appear on all your promotional material. Following is the most common impression each color conveys:Blue: Cool blue is sensed as trustworthy, dependable, fiscally responsible and secure. Blue is aparticularly popular color with financial institutions. Red: Red sparks off your pituitary gland, increasing your pulse rate and causing you to breathe more rapidly. Count on red to arouse a passionate response.Green: at large, green connotes health, freshness and serenity. Deeper greens are affiliated with wealth or prestige, while light greens are calming.Yellow: In every society, yellow is affiliated with the sun. It communicates optimism, light and warmth. Particular shades seem to motivate and stimulate originative thought and energy. The eye sees
-16-bright yellows before any other color, making them good for point-of-purchase displays.Purple: Purple is a color favored by originative types. It evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.Pink: Hot pinks express energy, youthfulness, fun and excitement. Dusty pinks seem sentimental. Lighter pinks are more romantic.Orange: Cheerful orange arouses exuberance, fun and vitality. Orange is deemed gregarious and frequently childlike. Lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beautysalons. Brown: This earthy color transmits simplicity, durability and stability. Particular shades of brown, like terracotta, might convey an upscale look. Black: Black is sober, bold, powerful and classic. It produces drama and connotes sophistication. Black works well for expensive products, but might also make a product look heavy.White: White implies simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it at once catches the eye in signage. White is frequently used with infant and health-related products.